It made back a quarter of its budget and vanished. Released weeks after September 2001, a film opening with a jet engine falling out of the sky was never going to find an audience that autumn. Then the DVD came out and it earned several times its entire theatrical take, passed around by everyone who was sixteen and unhappy in the early 2000s. Nobody fully agrees on what happens in it, including people who have watched it ten times. The rabbit does not explain itself. It just turns up and tells you how long you have. For people who never needed the plot resolved.

A Donnie Darko graphic tee for cult film fans, early-2000s teenagers, and anyone who prefers a film that refuses to explain itself. The rabbit mask alone on black, hollow-eyed with a jagged grin, no title and no explanation. A gift for film collectors, insomniacs, and people who own it on physical media.